Mupondo NC, Mupondo ET. Fast food establishments allocate funds towards sales promotion in order to enhance their daily revenue and overall profitability. Intense market competition compels stores to implement efficient promotional programs to generate earnings. Because of a li. zjst [Internet]. 2024 Jul. 9 [cited 2025 Feb. 23];18(1):43-62. Available from: https://journals.nust.ac.zw/index.php/zjst/article/view/220