Goriwondo, William Msekiwa, and Madzivire, Alex Benjamin. “ A MULTIPLE CASE STUDY OF THE FAST MOVING CONSUMER GOODS (FMCG) IN ZIMBABWE”. Zimbabwe Journal of Science and Technology, vol. 10, no. 1, Aug. 2015, pp. 163-75, https://journals.nust.ac.zw/index.php/zjst/article/view/72.